My Favorite Mistake: Business Lessons from Failures and Success
Unlock Leadership Excellence: Tune into “My Favorite Mistake” with Mark Graban Are you a leader aiming to boost effectiveness, insight, and innovation? Join Mark Graban on ”My Favorite Mistake” (and no, it’s not the Sheryl Crow song), where top business minds, C-suite executives, and industry innovators share their pivotal mistakes and the powerful lessons they’ve learned. The Concept Embrace the transformative power of mistakes. Discover how errors can fuel leadership growth and creative problem-solving, turning each misstep into a masterclass in improvement and innovation. The Stories Dive into captivating interviews with international entrepreneurs, tech pioneers, accomplished athletes and entertainers, healthcare leaders, and award-winning authors. Each guest reveals how their significant mistakes shaped their careers and led to groundbreaking insights. The Breadth Explore a wide range of topics, from leadership psychology and organizational culture to process innovation and sustainability. Gain valuable perspectives to navigate the ever-changing business landscape. The Approach Guided by Mark Graban, an author and seasoned consultant, each episode delves into Lean Management (based on the Toyota Production System) and psychological safety, uncovering strategies for individuals and organizations to learn from their mistakes. Why Subscribe? Engage with Thought-Provoking Dialogues: Challenge conventional wisdom and explore new perspectives. Access Tools and Frameworks: Gain actionable insights for a competitive edge. Discover Innovative Opportunities: Learn how to turn mistakes into catalysts for innovation. Develop Emotional Intelligence and Resilience: Enhance your leadership skills and agile thinking. Transform your approach to leadership and success. Subscribe to “My Favorite Mistake” today and embark on a journey of relentless improvement through the power of learning from mistakes.
Episodes

4 days ago
4 days ago
My guest for Episode #311 of the My Favorite Mistake podcast is Karin Hurt, CEO of Let’s Grow Leaders, a global leadership development firm. Karin is a former Verizon Wireless executive and the award-winning author of five books, including her latest, Powerful Phrases for Dealing with Workplace Conflict.
Episode page with video, transcript, and more
In this episode, she shares a deeply personal and professionally pivotal story from her corporate days—an impassioned confrontation over a discriminatory hiring decision that, while well-intentioned, caused serious damage to her career.
Karin unpacks how her emotional reaction—rooted in a strong sense of justice—ultimately undermined her goal. Despite advocating successfully for her team member, her public and heated delivery hurt her leadership reputation. She reflects on the importance of staying calm under pressure, choosing the right time and place to speak up, and communicating with both courage and strategy. These lessons became the foundation for the work she does today, helping leaders navigate difficult conversations with confidence and compassion.
Throughout the episode, we also discuss her transition from corporate executive to keynote speaker, author, and entrepreneur. Karin explains how she and her co-author (and husband), David Dye, help teams build cultures of “productive conflict,” where differences lead to innovation rather than division. From real-world mistakes to powerful communication tools, this episode is full of insight for leaders who want to lead with heart—and get results.
Questions and Topics:
What’s your favorite mistake, and what did you learn from it?
Do you think the hiring manager eventually saw the light, or was the outcome driven by HR?
Did that incident influence your decision to leave the corporate world and start your own company?
How did your background in HR and operations shape your leadership approach?
When did you realize you had something valuable to share publicly through your blog?
How did your speaking career take off, and what was the turning point?
How do you stay calm in conflict now, compared to earlier in your career?
What are the four dimensions of productive conflict?
How often do leaders get in trouble for what they say versus staying silent?
How do you advise someone to say “no” to their boss without hurting their reputation?
What are the dynamics of working with your husband as a business partner?
How can teams embrace conflict as a source of innovation, not dysfunction?
What’s the danger of trying to fix systemic conflict at the interpersonal level?
How do you handle conflict on hybrid or global teams where trust is harder to build?
Is it easier to de-escalate conflict in person versus virtual or text-based communication?
How do you balance encouraging courage with creating psychological safety?

Tuesday May 27, 2025
What Nearly Killed Andrew Laws’ Business—and Why He’s Now Grateful for It
Tuesday May 27, 2025
Tuesday May 27, 2025
My guest for Episode #310 of the My Favorite Mistake podcast is Andrew Laws, Founder of the SEO agency Yeseo IO and host of The Business Amplifier Podcast. Andrew has been working in digital marketing for over 25 years and has seen just about every shift in the SEO landscape. But one of the biggest lessons of his career came not from Google’s algorithm, but from a catastrophic business event involving hackers, a two-year police investigation, and a decision that changed everything.
Episode page
Andrew shares the harrowing story of building a successful web hosting company—only to have it destroyed by cybercriminals just as he was preparing to sell it. The hackers didn’t just crash servers—they triggered legal threats, emotional exhaustion, and a complete shutdown of Andrew’s businesses at the time. But through that painful chapter, Andrew found clarity. He realized he had been doing too much alone and needed to build smarter, more resilient systems—and a team he could trust.
In our conversation, Andrew talks candidly about burnout, delegation, and how the right mistake can become a turning point. He also shares practical insights into what SEO really is (and isn’t) in 2025, why many people misunderstand Google’s algorithms, and why "doing good stuff" consistently still beats gimmicks and shortcuts. Whether you're a business owner, marketer, or just someone who's ever felt overwhelmed, Andrew’s story offers a timely reminder: the hardest setbacks can lead to the most meaningful resets.
Questions and Topics:
What’s your favorite mistake?
How did the hackers get in, and what did the police uncover?
Why did you shut down not just the hosting business but also your SEO company?
Did the hackers have a clear motive—was it ransom, malice, or something else?
What lessons did you learn about web hosting and digital security?
How did that experience affect your approach to business and leadership?
What did you do differently when launching Yeseo?
How do you now decide what to delegate versus do yourself?
What tools or systems help you delegate effectively?
How did you get into SEO in the first place?
What's the biggest mistake companies make when it comes to SEO?
How has SEO evolved, especially with the rise of AI?
Does Google penalize AI-generated content, or is quality still the priority?
Why does “snake oil” SEO still persist?
Tell us about your podcast, The Business Amplifier. Who is it for?
Who do you think is the greatest band of all time—and why?

Thursday May 22, 2025
Thursday May 22, 2025
In this special bonus episode of My Favorite Mistake, Mark Graban talks again with Andrea Jones, Principal at AJC and CEO of The Executagility Company.
Andrea was previously featured in Episode 105, and she returns to discuss the release of her new book:The Executagility Field Guide: How Busy Teams Can Execute Growth Plans.
Andrea shares a new “favorite mistake” involving lost data from a Typeform survey—an honest example of learning the hard way how software design can trip up even experienced business leaders. The good news? She caught the mistake, learned from it, and adjusted her systems to avoid similar issues in the future.
We also dive into the four pillars of the Executagility model:
Alignment – Are we clear on the goals and priorities?
Available Time – Do our people realistically have capacity to execute?
Competence – Do we have the right skills in-house or need help?
Structure – Do we have a repeatable process to keep projects on track?
Andrea explains how she applied her own framework to the writing and launch of her book—and how it’s helping mid-sized businesses get growth initiatives done without burning out their teams.
"You can’t execute growth if your team is already stretched thin trying to handle today’s work."
"Just because someone’s capable in their current role doesn’t mean they can drive transformation alone. That’s why the glue person—the project leader—is essential."

Monday May 19, 2025
Monday May 19, 2025
My guest for Episode #309 of the My Favorite Mistake podcast is La Tonya Roberts, the founder and CEO of Harmony Consulting Group. La Tonya is a fractional COO, HR consultant, and executive coach who helps women entrepreneurs scale their service-based businesses from six to seven figures through systems, strategic planning, and operational excellence. Before launching her firm, she built her career at top consulting organizations like Deloitte and Booz Allen, where she developed deep expertise in organizational change and operational leadership.
EPISODE PAGE WITH VIDEO, TRANSCRIPT, AND MORE
In this episode, La Tonya shares her favorite mistake—staying too long in roles she had outgrown, taking on too much responsibility, and ultimately burning out. After experiencing both physical and emotional fatigue, including a dramatic moment that sent her to the hospital, she realized that her tendency to overfunction in high-demand environments was unsustainable. Those hard lessons eventually led her to rediscover joy in her work by launching her own business focused on operational harmony and intentional growth.
La Tonya explains how she now helps founders—especially women—build scalable, process-driven businesses without sacrificing their well-being. She also shares how she uses tools like ChatGPT to automate repetitive tasks and increase efficiency, both in her business and her clients'. We also talk about the importance of aligning systems, people, and strategy, and how La Tonya’s clients benefit from her experience in both large enterprises and nimble startups.
Listeners will hear practical advice on avoiding burnout, building systems that run without you, and why "work-life harmony" may be a better goal than elusive "balance."

Monday May 12, 2025
Monday May 12, 2025
My guest for Episode #308 of the My Favorite Mistake podcast is C.J. Stewart, co-founder and Chief Visionary Officer at the LEAD Center for Youth, an Atlanta-based nonprofit focused on empowering Black youth through sports-based development. Before dedicating his life to mentorship and advocacy, C.J. was drafted twice by the Chicago Cubs and built a successful career as a professional hitting instructor and co-owner of Diamond Directors. He’s also the author of Living to Lead: A Story of Passion, Purpose, and Grit.
Episode page with video and more
C.J.’s “favorite mistake”? Becoming an avid runner. What started as a tribute to the life of Ahmaud Arbery turned into a transformational habit—one that reshaped his health, mindset, and mission. In this powerful conversation, C.J. unpacks the difference between mistakes and stupidity, explores the struggles that shape significance, and reflects on the emotional toll and systemic barriers faced by Black athletes. He also shares how running has helped him connect across generations, communities, and cultures.
Throughout the episode, C.J. offers a candid and thought-provoking look at racism, leadership, and the need for real advocacy—not just good coaching. He shares insights from his own life as a player, coach, and nonprofit leader, challenging listeners to consider how we name and respond to problems, and why protecting others is at the heart of leadership. This is a conversation about growth, conviction, and using our platforms to make a difference.
Questions and Topics:
What’s your favorite mistake, and what did you learn from it?
In what way was becoming a runner a mistake?
How do you define the difference between a mistake and stupidity?
How has running changed you—physically, emotionally, and socially?
Did pursuing a career in professional baseball feel like a mistake in hindsight?
What does LEAD stand for, and what is its mission?
Why is advocacy more important than just good coaching?
Why do you think there are so few Black players in certain positions, like catcher or pitcher?
What needs to change in baseball to address racism and systemic barriers?
What do you mean when you say you became “openly Black” in 2015?
How does racism take an emotional toll on Black athletes, even those who succeed?
Are MLB diversity programs effective, or are they falling short?
What else needs to happen to create real change and equity in baseball?

Friday May 09, 2025
Friday May 09, 2025
In this bonus episode of My Favorite Mistake, host Mark Graban welcomes back Dr. Thom Mayer, the longtime Medical Director for the NFL Players Association. Thom previously joined us in Episode 274, where he shared stories about leadership, learning from failure, and what it takes to protect athletes on the biggest stage in American sports.
This time, we’re following up on one of the most anticipated changes to NFL gameplay in years — the "dynamic kickoff" experiment launched in the 2024 season. Dr. Mayer shares the early results from this science-informed safety initiative, including a 43% drop in concussions on kickoffs, and an increase in returns that keeps the play exciting while protecting players.
We also explore:
Advances in helmet technology and guardian caps
The NFL's “guardian-cap optional” equipment path forward
How Dr. Mayer and his team use a systems approach to mitigate — not eliminate — risk in a high-impact sport
Thom reminds us that “the work continues” — a mantra that applies to sports, healthcare, and any field where safety and excellence are the goal.
🎧 Listen now and catch up on his original episode here🌐 Learn more about Dr. Mayer and his work with the NFLPA💡 Subscribe at MarkGraban.com/mistake

Monday May 05, 2025
Monday May 05, 2025
My guest for Episode #307 of the My Favorite Mistake podcast is Terry Whalin, an accomplished editor and author of more than 60 books, several of which have sold over 100,000 copies. Terry is the owner of Whalin and Associates, a communications firm, and he serves as an acquisitions editor for Morgan James Publishing. Drawing from decades of experience in both writing and publishing, Terry shares a favorite mistake that changed the course of his career—offering valuable insights for first-time authors and seasoned professionals alike.
Episode page with video and more
His most recent book is 10 Publishing Myths: Insights Every Author Needs to Succeed.
Terry’s favorite mistake took place in 2007, when a high-profile publishing event jolted him into realizing just how little he was doing to promote his own books. Despite having secured multiple six-figure advances and a long list of published titles, Terry was receiving negative royalty statements—his books weren’t earning out. That wake-up call led him to take what he calls 100% responsibility for his own success, adopting a daily commitment to book promotion, content creation, and building an online presence. From that turning point, he launched a blog (now with over 1,700 posts), grew a substantial social media following, and became a consistent voice in the author education space.
In the conversation, Terry and Mark explore the myths and realities of book publishing—especially the misconception that a publisher will handle marketing. Terry outlines how today’s authors must become active promoters, the importance of building an email list you control, and why giving away ebooks can actually drive print book sales. He also shares hard-earned lessons about evaluating publishers, avoiding scams, and understanding how traditional and independent publishing models differ. Whether you’re writing your first book or navigating your next launch, Terry’s insights are a masterclass in professional ownership and long-term thinking.
Questions and Topics:
What’s your favorite mistake?
Was it just a bad assumption to think publishers would promote your book, or do they sometimes mislead authors?
Is the idea that a publisher will handle marketing one of the common myths in publishing?
What specific actions did you start taking after realizing you needed to take full responsibility for your book’s success?
Are you actively guesting on podcasts and using social media today to promote your work?
Do social media efforts actually help sell books—or is it more about visibility and exposure?
What’s your take on claims like “#1 Amazon bestseller”—do those really help authors sell books?
Can you explain how the Morgan James model differs from traditional publishing?
Why do you ask authors to commit to buying 2,000 copies of their own book?
What role does giving away ebooks play in driving print sales?
What should authors consider when deciding between traditional, hybrid, or independent publishing?
How can aspiring authors avoid getting scammed by predatory publishing companies?
What’s the role of an acquisitions editor, and how do you evaluate submissions?
Do pre-orders really matter for bookstore placement?
Why should authors consider writing for magazines or newspapers to build their platform?
Do you think authors give up too early on marketing their books?
Is building an email list still essential for authors, even in the age of social media?
Should authors be cautious about relying too much on platforms like Facebook or LinkedIn?

Monday Apr 28, 2025
Monday Apr 28, 2025
My guest for Episode #306 of the My Favorite Mistake podcast is Betsy Pepine, a serial entrepreneur in real estate and the founder of Pepine Realty. Betsy leads a top-producing real estate team consistently recognized by The Wall Street Journal and has built a family of companies that includes a property management firm, title company, real estate school, and a nonprofit.
EPISODE PAGE WITH VIDEO, TRANSCRIPT, AND MORE
She’s also the author of the 2024 book Breaking Boxes: Dismantling the Metaphorical Boxes That Bind Us, which explores the limiting labels and roles we assign ourselves—and how to break free from them.
Betsy’s favorite mistake was starting her brokerage with no clear plan. What began as a solo effort out of her home unexpectedly turned into a team, and eventually a company—but without intentional structure or culture. That all came to a head when her trusted assistant resigned right before a long-overdue family vacation. Her assistant’s honest feedback—about the lack of family, growth, and purpose—was a painful but pivotal wake-up call. Betsy responded not by retreating, but by reading leadership books on her cruise, hiring a coach, and reinventing her company with clear values and a defined mission.
In our conversation, Betsy shares how she rebuilt Pepine Realty around core values like family, impact, and growth. She talks about initiatives like creating a nonprofit to address housing affordability and designing career paths that include a rare salaried-agent model in real estate. We also discuss the power of learning from mistakes—including how her team shares “learnings” each week in a psychologically safe environment that accelerates growth and prevents repeated errors.
Betsy’s story is about far more than real estate—it’s about leadership, self-awareness, and responding to failure with action. Her perspective will resonate with anyone building a team or culture where people feel seen, supported, and inspired to improve.
Questions and Topics:
What’s your favorite mistake?
What did your assistant say when she resigned—and how did that become a turning point for you?
How did you respond to that feedback, and what changes did you make in your business?
What were the first steps you took to start shaping your company culture?
Did you create your mission and core values on your own at first?
How did you define and build a “sense of family” inside your business?
What inspired you to create a nonprofit—and how does it fit into your overall mission?
What’s the purpose behind your unique salaried agent role?
How do you help team members shift roles if they’re not in the right seat?
What’s the weekly “learnings” segment in your team meeting—and how does it support growth?
How do you balance encouraging learning from mistakes without being careless?
Do you use checklists or systems to help prevent mistakes?
What prompted you to write Breaking Boxes, and what’s the core message of the book?
How do we recognize when we’re stuck in a metaphorical box—and how do we step out of it?
What are the main fears that keep people in those boxes?
Can you share how fear of failure has influenced your thinking over time?
What does it take to build resilience to change?
What’s your approach to managing fear of loss—especially status or social connections?
How did your connection with Barbara Corcoran come about?
What lessons have you learned from Barbara as a mentor?
What advice would you give someone thinking of starting a business without a clear plan?
What do you think are the best reasons for someone to get into real estate?
How do you view the role of a real estate agent during high-stress life transitions?
How do you create consistency in values across your family of companies?
How do you support women reentering society after incarceration—and what’s the deeper “why” behind that work?

Sunday Apr 20, 2025
Sunday Apr 20, 2025
My guest for Episode #305 of the My Favorite Mistake podcast is John Willson, Executive Director of SOAR, the world’s premier outdoor adventure program serving youth with ADHD and learning disabilities.
Episode page with video and more
With over 30 years of experience, John is a passionate advocate for experiential education and life skills development through structured, strengths-based environments. SOAR, which stands for Success Oriented Achievements Realized, supports young people ages 8 to 25 through summer camps, boarding schools, and gap year programs focused on building confidence and resilience.
John’s favorite mistake took place on Mount Katahdin, the northern end of the Appalachian Trail, where he unknowingly summited a false peak in poor weather conditions. Faced with a difficult decision—turn back through a dangerous route he already knew or forge ahead into unknown terrain—he pressed on despite worsening conditions. Although it was arguably the “wrong” decision in the moment, it led to a powerful sense of accomplishment and a safer descent than expected. John describes this as a “happy mistake” that taught him about risk, perseverance, and the sometimes unexpected rewards of pressing forward.
In our conversation, John shares how this philosophy of “failing forward” underpins SOAR’s mission. He explains how their structured programs help kids with ADHD and learning differences build critical life skills, develop self-awareness, and form friendships—often for the first time. We also explore the importance of creating environments where neurodiverse individuals are supported, understood, and encouraged to take safe risks, with a strong network behind them.
John and I also discuss the evolving understanding of ADHD, the challenges of diagnosis, and how labels matter less than building strategies that work. He shares practical advice for parents and adults alike, emphasizing the role of support systems, coaching, and compassion. Whether you’re a parent, educator, or someone navigating your own neurodiversity, this episode offers insights into how mistakes—when supported by reflection and community—can lead to breakthroughs.
Questions and Topics:
What’s your favorite mistake?
Is it true that one of your most common mistakes is people misspelling your last name?
Did you go back and climb Mount Katahdin again on a clearer day?
What do you mean by “summit fever”?
If that decision had led to a bad outcome, would it change how you reflect on it?
What lessons did you take away from that pattern of decision-making?
What are some ways the SOAR summer camp is tailored for kids with ADHD or learning disabilities?
How much of the benefit comes from being with other kids who share similar strengths and challenges?
How does being in that kind of environment help kids feel more accepted?
How does SOAR help kids who struggle to make friends build relationships?
When were you diagnosed with ADHD?
How did that diagnosis shape your connection to SOAR and the work you do?
How many SOAR staff members also have ADHD, versus being trained to support it?
What kind of person tends to thrive on your staff?
What’s your take on people wondering if they have ADHD or if it’s anxiety or something else?
What matters more—getting a diagnosis or developing the right coping strategies?
What advice would you give someone recently diagnosed with ADHD—or who suspects they might have it?
Can you talk about the role of support systems in success for neurodiverse individuals?
What’s your view on younger people being more open about neurodiversity in the workplace?
Can you share some practical first steps after receiving an ADHD diagnosis?
Why is identifying your support network such a crucial part of success?

Monday Apr 14, 2025
Monday Apr 14, 2025
My guest for Episode #304 of the My Favorite Mistake podcast is Dr. Tia Warrick, a clinical research leader, epidemiologist, author, and entrepreneur who has spent nearly a decade working in the pharmaceutical and biotech industries.
Episode page with video, transcript, and more
She’s the founder of Lesous Consulting, a firm dedicated to supporting clinical research professionals and organizations through education, business analytics, and strategic consulting. With a strong academic background—including a doctorate in health science and clinical health education—Dr. Warrick is committed to empowering the next generation of researchers and bringing more awareness to the vast career opportunities within clinical research.
In this episode, Dr. Warrick shares her "favorite mistake"—not speaking up for herself early in her career. She candidly reflects on a time when she took on significantly more responsibilities than her job description called for but hesitated to advocate for a promotion or raise. Her story highlights how staying silent led to missed opportunities and feelings of frustration. But more importantly, she explains how learning to take accountability and find her voice ultimately fueled her confidence, career progression, and entrepreneurial path.
We also explore the broader challenges and opportunities within the clinical research industry, especially for early-career professionals who may not realize the variety of roles available. Dr. Warrick discusses the importance of mentorship, the need for greater visibility into clinical research career paths, and her motivation for writing Burst the Bubble, a book designed to inform and inspire future talent in the pharmaceutical world. She also touches on how she now teaches others to confidently advocate for themselves—whether during salary negotiations or while shaping their career direction.
Questions and Topics:
What’s your favorite mistake, and what did you learn from it?
Was your early role as a clinical research coordinator before or after your advanced degrees?
When did you realize you should have spoken up for yourself sooner?
Was there a mentor or moment that helped you come to that realization?
After receiving a small raise, did you try to advocate for more or take another path?
Do you share this lesson with students or early-career professionals you mentor?
How do you coach others on negotiating compensation and advocating for themselves?
Why is it especially important to speak up early in your career?
What are some misconceptions people have about roles in clinical research?
How do you raise awareness about the breadth of opportunities in the field?
How strong is the job outlook in clinical research, and how might AI impact it?
What was the inspiration behind founding Lesous Consulting?
What leadership lessons have you learned so far as a new entrepreneur?
How do you create a culture where people feel safe to speak up and share feedback?
What does psychological safety look like in your company and classroom?
Can you tell us about the AI platform you’re developing and how it supports clinical research?

About Mark Graban
Mark Graban is an author, speaker, and consultant, whose latest book, The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation, is available now.
He is also the author of the award-winning book Lean Hospitals: Improving Quality, Patient Safety, and Employee Engagement and others, including Measures of Success: React Less, Lead Better, Improve More.
He serves as a consultant through his company, Constancy, Inc, and is also a Senior Advisor for the technology company KaiNexus.
Mark hosts podcasts, including “Lean Blog Interviews” and “My Favorite Mistake.”
Education: B.S. in Industrial Engineering from Northwestern University; M.S. in Mechanical Engineering, and M.B.A. from the Massachusetts Institute of Technology’s Leaders for Global Operations Program.